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Famed investor Jim Cramer says Nvidia Corp (NASDAQ: NVDA) has become a “meme stock” following its warning of a massive hit to earnings last week. 

According to the former hedge fund manager, investors should lower their exposure to NVDA as US export restrictions could lead to more pain for the AI chips giant moving forward. 

Cramer has long been a proponent of Nvidia stock. However, “you can’t own it like you used to” amidst tariffs and the added export restrictions on semiconductors in 2025, he added. 

The aforementioned headwinds have already pushed NVDA shares down more than 30% this year.

What new export restrictions on H20 mean for NVDA 

Earlier in April, the Trump administration slapped a new requirement of a license for Nvidia to be able to export its renowned H20 chips to several destinations, including China. 

With these new restrictions, the US wants to further curtail Beijing’s access to advanced chips that it’s concerned could be used to build highly sophisticated military systems. 

For NVDA, this recent development could mean a significant growth slowdown, given that H20 generated as much as $15 billion in revenue for the chipmaker in 2024. 

In fact, the Nasdaq-listed firm has already warned that the new export restrictions could result in up to a $5.5 billion quarterly charge. 

Despite emerging challenges and the tariffs-driven rout in the US tech stocks this year, Nvidia stock is still up more than 25% versus its 52-week low at the time of writing. 

US wants to maintain its AI supremacy

Note that China’s DeepSeek also used Nvidia’s H20 chips to develop its R1 model that rivals the most powerful AI models but at a fraction of the operational cost. 

So, the US government’s new export restrictions are more broadly aimed at maintaining America’s supremacy in artificial intelligence. 

Even before taking office on January 20th, President Trump had confirmed plans of committing to making the US the world’s capital for emerging technologies, including crypto and AI. 

Amidst such a backdrop, famed investor Jim Cramer has recommended taking a cautious stance on Nvidia shares in the near term. 

Wall Street disagrees with Cramer on Nvidia stock

While things have evidently turned more challenging, not everyone on Wall Street agrees with the Mad Money host on NVDA shares. 

The consensus rating on Nvidia stock remains at “buy” in April.

Analysts currently have an average price target of about $165 on the AI stock, which translates to a nearly 65% upside from current levels. 

They remain bullish on the multinational despite near-term challenges as it continues to be the only game in town for artificial intelligence – a market that Statista forecasts will grow at a compound annualised rate of more than 27% through the end of this decade. 

Additionally, NVDA stock pays a dividend yield of 0.039%.

The post Jim Cramer dubs Nvidia a ‘meme stock’ appeared first on Invezz

Nintendo on Friday announced that retail preorder for its Nintendo Switch 2 gaming system will begin on April 24 starting at $449.99.

Preorders for the hotly anticipated console were initially slated for April 9, but Nintendo delayed the date to assess the impact of the far-reaching, aggressive “reciprocal” tariffs that President Donald Trump announced earlier this month.

Most electronics companies, including Nintendo, manufacture their products in Asia. Nintendo’s Switch 1 consoles were made in China and Vietnam, Reuters reported in 2019. Trump has imposed a 145% tariff rate on China and a 10% rate on Vietnam. The latter is down from 46%, after he instituted a 90-day pause to allow for negotiations.

Nintendo said Friday that the Switch 2 will cost $449.99 in the U.S., which is the same price the company first announced on April 2.

“We apologize for the retail pre-order delay, and hope this reduces some of the uncertainty our consumers may be experiencing,” Nintendo said in a statement. “We thank our customers for their patience, and we share their excitement to experience Nintendo Switch 2 starting June 5, 2025.”

The Nintendo Switch 2 and “Mario Kart World bundle will cost $499.99, the digital version “Mario Kart World” will cost $79.99 and the digital version of “Donkey Kong Bananza” will cost $69.99, Nintendo said. All of those prices remain unchanged from the company’s initial announcement.

However, accessories for the Nintendo Switch 2 will “experience price adjustments,” the company said, and other future changes in costs are possible for “any Nintendo product.”

It will cost gamers $10 more to by the dock set, $1 more to buy the controller strap and $5 more to buy most other accessories, for instance.

Retailer Best Buy said Friday that it will also begin accepting preorders for the Nintendo Switch 2 console, games and accessories on April 24.

The company said that for the first time in six years, most of its stores will open at midnight for the official launch day, June 5, so that customers can “get their hands on their new Switch 2 immediately.”

This post appeared first on NBC NEWS

Netflix executives messaged Thursday that all is well with the business in the face of economic turbulence. But its full-year outlook tells a slightly more nuanced story.

Netflix posted a big beat on operating margin for the first quarter, reporting 31.7% compared with the average estimate of 28.5%, according to StreetAccount. And it guided well above analyst estimates for the second quarter — 33.3% against an average estimate of 30%.

By its own phrasing, Netflix was “ahead” of its own guidance for the first quarter and is “tracking above the mid-point of our 2025 revenue guidance range.”

Still, Netflix declined to alter any of its longer-term projections. That suggests Netflix isn’t quite as confident in its second half.

“There’s been no material change to our overall business outlook since our last earnings report,” Netflix wrote in its quarterly note to shareholders.

U.S. consumer sentiment is at its second-lowest level since 1952 as President Donald Trump’s new tariff policies roil markets.

Co-CEO Greg Peters noted during the company’s earnings conference call that Netflix has, in the past, “been generally quite resilient” to economic slowdowns. Home entertainment provides a cheaper form of leisure than most other activities. A monthly Netflix subscription with ads costs $7.99.

But the question remains how — or whether — an economic slowdown would pinch Americans’ wallets and force higher churn among streaming subscriptions.

Netflix stopped reporting quarterly subscriber numbers this quarter, so the company will likely not detail if it sees a customer slowdown later this year beyond reporting its underlying revenue and profit.

First-quarter revenue of $10.5 billion was roughly in line with analyst expectations, while second-quarter guidance of $11 billion is slightly above.

“Retention, that’s stable and strong. We haven’t seen anything significant in plan mix or plan take rate,” said Peters. “Things generally look stable.”

This post appeared first on NBC NEWS

The cryptocurrency market was relatively mixed during the Easter weekend, with volume remaining low. Bitcoin was stuck between $84,000 and $85,000, while Ethereum was hovering near its lowest point in months. This article provides a forecast for some of the top-performing coins like JasmyCoin (JASMY), Fartcoin, Artificial Superintelligence Alliance (FET), and Gala Games (GALA).

Jasmy price prediction

JASMY price chart | TradingView

JasmyCoin is a top cryptocurrency often seen as Japan’s Bitcoin. It is a mid-cap token that is popular among traders. The Jasmy price bottomed at $0.00826 this month and has slowly made a comeback to the current $0.01538.

The rebound happened after the token formed a falling wedge pattern, a highly popular bullish sign in technical analysis. This pattern comprises of two descending and converging trendlines, with a comeback happening when they near their confluence.

Jasmy price has moved slightly above the 50-day moving average, and is nearing the key resistance point at $0.01615, the lowest swing in November this year. 

Therefore, the coin has likely bottomed, and will continue rising, with the next point to watch being at $0.020, the 23.6% Fibonacci Retracement point. A break above that level will signal more gains to the psychological point at $0.25. However, a drop below $0.013 will invalidate the bullish sign.

Fartcoin price analysis

FARTCOIN chart by TradingView

Fartcoin has emerged as one of the most popular Solana meme coins in the crypto market. After bottoming at $0.1940 in February, the token rebounded to $0.8530. Fartcoin price has remained above the 50-day moving average, while the Relative Strength Index (RSI) has pointed upwards. 

This rebound happened after the token formed a cup and handle pattern, comprising of a rounded bottom and some consolidation. The cup has a depth of approximately 70%, indicating that its primary target is $1.0722. This target is derived by measuring 70% from the cup’s upper side. It is also the 38.2% Fibonacci Retracement level. 

Read more: Fartcoin price prediction: is this the best Solana meme coin to buy?

Gala price technical analysis

GALA chart by TradingView

Gala is one of the top gaming networks in the crypto industry. Some of the top games in its ecosystem are Town Star, Sweep it Poker, Champions Arena, and Treasure Tapper.

Gala price peaked at $0.072 in November as most cryptocurrencies surged. It has then pulled back, moving to its a low of $0.01190, close to its lowest level on record. 

Gala Games token has formed a falling wedge pattern whose two lines are about to converge. Also, the Relative Strength Index (RSI) and the MACD indicators have formed a bullish divergence pattern.

Therefore, the token will likely continue rising, with the initial target to watch being at $0.02620, the 23.6% retracement level. A drop below the support at $0.01120 will invalidate the bullish view.

FET price prediction

FET chart by TradingView

The FET token dropped to a low of $0.3585 earlier this month and has since bounced back to its current price of $0.5700. It has moved slightly above the 50-day moving average, while the RSI and the MACD have pointed upwards.

The next point to watch will be at $0.6970, which coincides with the lowest swing on August 5. This price was also the giant double-bottom point whose neckline was at $2.235. A break above that level will raise the possibility of it rising to the psychological point at $1.

The post Top crypto price prediction: Jasmy, Fartcoin, Gala, FET appeared first on Invezz

The S&P 500 index has declined significantly over the past few months, forming a death cross pattern for the first time since 2022. It ended the week at $5,282, down by 14.2% from its highest level this year. 

The S&P 500 index will be in focus next week as investors watch any new developments on trade. Also, it will react to the upcoming corporate earnings, which will provide more information about how companies did ahead of Trump’s tariffs.

Tesla (TSLA)

Tesla’s stock price has crashed in the past few months. After peaking at $488 in January, the stock has declined by 50% to its current price of $240. It has shed billions of dollars in value in this period.

Analysts expect that Tesla will publish weak financial results on Tuesday as its deliveries in Europe and China tumbled. The average estimate is that Tesla’s revenues will be $21.54 billion, a 1.12% increase from the same period last year. 

For the year, analysts expect that Tesla’s revenues will be $106.9 billion, a 9.45% annual increase, its slowest rate in years. 

Alphabet (GOOG)

Alphabet, the parent company of Google and YouTube, has also pulled back in the past few months. It has dropped from a high of $208 in January to $153. 

The stock has dropped in line with the performance of other Magnificent 7 companies. As I wrote recently, there are concerns that its business is being disrupted by AI bots like Grok and Claude.

Analysts still expect that its business continued doing well in the first quarter as its revenues rose by 10.7% to $89.18 billion. Its annual revenue forecast is $387 billion, which wlll then jump to $429 billion in 2026. The average Google stock forecast by analysts is $201, higher than the current $153. 

IBM (IBM)

IBM is another S&P 500 stock to watch next week as it publishes its numbers on Wednesday. These numbers will come as its stock remains 10.50% below its highest point this year.

IBM’s business has slowed as competition from other top companies in the tech industry, like Google, Amazon, and Microsoft has intensified. Also, IBM may lose some contracts with the US government, as Accenture and other consulting firms have done. A key bright spot for the company is that its artificial intelligence is growing modestly.

Analysts anticipate that IBM’s revenues will be $14.39 billion, a 0.39% decline from the same period last year. Its earnings per share will be $1.43, a drop from the $1.68 a year earlier. IBM has done better than expected in the past few quarters.

Boeing (BA)

Boeing stock price has crashed by about 40% from its highest level in 2023 as it moved from one crisis to another. It made headlines this year when Beijing instructed its companies to halt new orders and deliveries.

Therefore, Boeing’s earnings, which will come out on Thursday, will provide more information about its business. They will also provide more hints about how Trump’s tariffs will hit its business, and how its turnaround efforts are going on.

Other top S&P 500 stocks to watch

There are other top S&P 500 index companies to watch next week. For example, Intel will publish its financial results on Thursday, providing more information about its business as concerns remain. 

The other top companies to watch will be popular names like Philip Morris International, Thermo Fisher, Texas Instruments, NextEra Energy, Chipotle, PepsiCo, Verizon, and Lockheed Martin.

The post S&P 500 index stocks to watch: Google, Tesla, IBM, Intel, AT&T, Boeing, Chipotle appeared first on Invezz

Ethereum price has held steady in the past few weeks. ETH was trading at $1,615 on Sunday, a point it has remained for about two weeks. Its performance has been worse against other cryptocurrencies like Bitcoin and Solana. The ETH/BTC pair moved to 0.018, its lowest level since 2019, while ETH/SOL has crashed to a record low.

Why Ethereum price has crashed

There are several reasons why Ethereum price has imploded in the past few years. First, there are signs that Wall Street investors are not enthusiastic about ETH ETFs as evidenced by the inflows metrics. Data shows that spot Ethereum ETFs have had net outflows in the last eight consecutive weeks.

All Ethereum ETFs have just $5.27 billion in assets, much lower than what the Grayscale Ethereum Trust had before the conversion. Blackrock’s ETHA has $1.87 billion in assets, while Grayscale’s ETHE and ETH have $1.85 billion and $721 million, respectively. The other large ETH ETFs are by Fidelity, Bitwise, and VanEck.

A possible reason for all this is that investors in these ETFs don’t receive any staking fee. As such, Ethereum fans prefer buying and staking ETH to avoid the ETF fee and make a monthly staking return.

Second, Ethereum Foundation, which oversees the network, has come under criticism in the past few months. It has dumped ETH tokens and gone through management issues. Just recently, the foundation named a new leadership team as it seeks to reposition the network for the future. 

Read more: Ethereum price prediction: short-term volatility amid long-term bullish signals

Layer-2 networks growth

Third, Ethereum continues to face significant competition from layer-2 networks on the network. Layer-2 are independent chains that run on top of Ethereum’s chain. They supercharge its performance by ensuring that it has superior transaction speeds and low costs. 

These chains have become highly popular in the crypto industry. For example, Base has attracted 496 developers, while the total value locked (TVL) has jumped to over $3.7 billion. Its total bridged assets are over $10.6 billion, while the stablecoin market cap is $4.1 billion. 

Arbitrum has become a top layer-2 network with over 795 DeFi applications, $2.6 billion in assets, and $10.5 billion in bridged assets. It has a stablecoin market cap of over $2.86 billion.

The risk for Ethereum is that these chains are capturing market share and taking fees that it should be taking. 

One implication of all this is that Ethereum is no longer the most profitable chain in the crypto industry. It has made just $235 million in fees this year, while Tether has made $1.5 billion so far. Justin Sun’s Tron has made over $992 million this year. 

Read more: Ethereum set for a major price comeback in 6 months and 1 year, should investors buy the dip? 

Ethereum price technical analysis

ETH price chart | Source: TradingView

Fundamentals suggest a further decline in the ETH price this year. To some extent, trend-following principles suggest that the price of Ethereum will continue falling as it remains below all moving averages.

On the positive side, however, is that Ethereum price has formed a falling wedge pattern, a popular bullish sign in technical analysis. The two lines of this pattern are nearing their confluence, signaling that a bullish breakout is about to happen. If this happens, the next point to watch will be at $2,140, up by 33% from the current level. 

A drop below the key support at $1,385, its lowest level this year, will invalidate the bullish view and point to further declines. 

The post Ethereum price prediction: why ETH crashed, and its outlook appeared first on Invezz

3M stock price has crashed in the past few weeks as investors assess the impact of Donald Trump’s tariffs on its business. After peaking at $155 earlier this year, it has bottomed to $130, down by 17% from its highest point this year. This article examines whether the MMM stock is a good investment ahead of the company’s earnings announcement on Tuesday. 

3M has faced challenges in the past few years

3M is a top industrial company that manufactures products used in several industries. Its top divisions are industries like safety and industrial, transportation and electronics, and consumer. 

3M is known for products like adhesives and tapes, safety glasses and eyewear, sandpaper, abrasives, and other sponges and pads. 

The company has faced numerous challenges in the past. For example, it was forced to pay $12.5 billion for manufacturing forever chemicals and $6 billion for selling faulty earplugs to the US military. Before that, Minnesota fined it $850 million for PFAS disposal in the state. 

3M has done a lot to remedy its business and boost its growth. It replaced its then CEO with William Brown, a highly experienced executive who helped to turn L3Harris around. 

Brown has adopted a cost-cutting approach in an effort to boost profitability. He has also pledged to focus on innovation, especially in his goal to end the reliance on forever chemicals.

At the same time, Brown has talked about the need for expanding its solutions since most of 3M products are no longer growing as fast.

The most significant corporate event that 3M made was spinning off its healthcare business into an independent firm known as Solventum, that is currently valued at over $11.6 billion. It also sold a stake in Combi Packaging Systems to SIAT Group.

The current main challenge is that the firm is facing potentially slow growth due to Donald Trump’s tariffs. These levies will affect its supply and demand side. Demand will be impacted as it is forced to boost prices of its products. In the supply side, the company will see higher costs.

Read more: 3M is a ‘growth stock’ after Q4 earnings, says Cramer: should you invest?

3M earnings ahead

The next catalyst for the 3M stock price is its upcoming financial results scheduled on Tuesday. These numbers will be the first ones after it delivered its short and medium-term forecasts. It hopes that its organic sales will outperform the macro in 2026 and 2027, and that its operating margin will get to 25% by 2027. It also hopes to have a 100% free cash flow conversion.

The most recent results showed that its sales rose by 2.1% YoY to $5.8 billion, while the EPS rose by 2% to 1.68. Its free cash flow rose to $1.3 billion. Altogether, 3M’s annual sales rose by 1.2% to $23.6 billion. 

The average analyst estimate is that 3M’s quarterly sales will be $5.73 billion, while its EPS will be $1.77 billion. Analysts expect that its annual revenue and EPS will be $23.9 billion and $7.76.

3M stock price analysis

3M stock chart | Source: TradingView

The daily chart shows that the 3M share price peaked at $154.85, forming a triple-top chart pattern. It has dropped below the neckline at $141, its lowest swing on March 7. 

3M shares have also moved below the 50-day and 200-day Weighted Moving Averages (EMA). Oscillators like the Relative Strength Index (RSI) and MACD indicators have all pointed downwards.

Therefore, the stock will likely continue falling as sellers target the key support at $122.13, its lowest point this year. A drop below that level will point to more downside to the support at $110.

The post 3M stock price analysis: buy, sell, or hold ahead of earnings appeared first on Invezz

A fortnight ago, investors were counting down the hours to President Trump’s announcement of ‘reciprocal tariffs’. Global stock indices, led by the US majors, were already exhibiting evidence of investor concern.

The Dow and the Russell 2000 (a less popular stock index, but an important indicator of the mood towards US mid-cap, domestically-focused corporations) had both peaked in November.

The S&P 500 and NASDAQ, which both contain a significant weighting towards the tech giants, hit their all-time highs in mid-February. 

Since then, all the US majors sold off, taking them back below levels last seen just after Trump’s election victory on 5th November. They had a mild recovery in the latter half of March.

But it was evident that investors were becoming wary. The feeling was that tariffs could go either way. President Trump could announce a modest baseline tariff on those countries he believed were acting ‘unfairly’.

Or he could do something worse. In the end, he did something much, much worse. 

Most tariffs went through a fairly rapid ‘process’ of being postponed, altered and retargeted. But given what has happened since, it looks as if the 10% baseline tariff across exports from the US’s trading partners is much more in line with what the markets were hoping for.

Although in the absence of a string of successful country-by-country negotiations, these could revert to the original reciprocal rates in three months’ time. 

But one thing now looks certain, and that is that the Trump administration’s real target in all this brouhaha is China.

Add in the bellicose rhetoric and thin skins on both sides, and the tariff tiff has morphed into an all-out trade war. Investors are now trying to work out if this can be resolved, and if so, how long it could take.

Analysts have all come up with opposing theories over which side stands to be worst affected, and who is most likely to blink first. One argument goes that President Trump’s readiness to water down most tariffs is a sign of weakness. Maybe.

Although the fact that he ramped up China’s levies to 145% suggests not. It’s also said that China’s authoritarian regime is in a better position to accept hardships on its citizens in a way that Trump can’t.

But China’s economy is in a poor state, no matter what the data says, and its property implosion means that it can’t rely on its domestic market to replace its export market. 

On the other hand, it looks as if the Trump administration may have panicked when US Treasuries went into meltdown. It could accept a sell-off in equities, but not a threat to the world’s ultimate safe-haven asset.

The yield on the 30-year yield had its biggest weekly jump since the 1980s, even as the US dollar was in freefall. It looked as if something had burst. 

Was China to blame? It seems unlikely that they were wholly responsible for the bond market sell-off. It would largely be self-defeating given how much US government debt they own.

Also, such a move would push up the value of the yuan, which would only make life more difficult for Chinese exporters.

It seems more likely that the dislocation between the dollar and US Treasuries was largely due to massive deleveraging by hedge funds and the shadow banking system. 

Markets were a touch calmer in the week leading up to Easter. But it doesn’t feel like the crisis has peaked yet.

The egos involved are just too big, and the stakes far too high. At some stage, this will be resolved. But risk markets look likely to suffer a lot more pain before things get back on a more even keel.  

(David Morrison is a Senior Market Analyst at Trade Nation. Views are his own.)

The post Dangerous times appeared first on Invezz

3M stock price has crashed in the past few weeks as investors assess the impact of Donald Trump’s tariffs on its business. After peaking at $155 earlier this year, it has bottomed to $130, down by 17% from its highest point this year. This article examines whether the MMM stock is a good investment ahead of the company’s earnings announcement on Tuesday. 

3M has faced challenges in the past few years

3M is a top industrial company that manufactures products used in several industries. Its top divisions are industries like safety and industrial, transportation and electronics, and consumer. 

3M is known for products like adhesives and tapes, safety glasses and eyewear, sandpaper, abrasives, and other sponges and pads. 

The company has faced numerous challenges in the past. For example, it was forced to pay $12.5 billion for manufacturing forever chemicals and $6 billion for selling faulty earplugs to the US military. Before that, Minnesota fined it $850 million for PFAS disposal in the state. 

3M has done a lot to remedy its business and boost its growth. It replaced its then CEO with William Brown, a highly experienced executive who helped to turn L3Harris around. 

Brown has adopted a cost-cutting approach in an effort to boost profitability. He has also pledged to focus on innovation, especially in his goal to end the reliance on forever chemicals.

At the same time, Brown has talked about the need for expanding its solutions since most of 3M products are no longer growing as fast.

The most significant corporate event that 3M made was spinning off its healthcare business into an independent firm known as Solventum, that is currently valued at over $11.6 billion. It also sold a stake in Combi Packaging Systems to SIAT Group.

The current main challenge is that the firm is facing potentially slow growth due to Donald Trump’s tariffs. These levies will affect its supply and demand side. Demand will be impacted as it is forced to boost prices of its products. In the supply side, the company will see higher costs.

Read more: 3M is a ‘growth stock’ after Q4 earnings, says Cramer: should you invest?

3M earnings ahead

The next catalyst for the 3M stock price is its upcoming financial results scheduled on Tuesday. These numbers will be the first ones after it delivered its short and medium-term forecasts. It hopes that its organic sales will outperform the macro in 2026 and 2027, and that its operating margin will get to 25% by 2027. It also hopes to have a 100% free cash flow conversion.

The most recent results showed that its sales rose by 2.1% YoY to $5.8 billion, while the EPS rose by 2% to 1.68. Its free cash flow rose to $1.3 billion. Altogether, 3M’s annual sales rose by 1.2% to $23.6 billion. 

The average analyst estimate is that 3M’s quarterly sales will be $5.73 billion, while its EPS will be $1.77 billion. Analysts expect that its annual revenue and EPS will be $23.9 billion and $7.76.

3M stock price analysis

3M stock chart | Source: TradingView

The daily chart shows that the 3M share price peaked at $154.85, forming a triple-top chart pattern. It has dropped below the neckline at $141, its lowest swing on March 7. 

3M shares have also moved below the 50-day and 200-day Weighted Moving Averages (EMA). Oscillators like the Relative Strength Index (RSI) and MACD indicators have all pointed downwards.

Therefore, the stock will likely continue falling as sellers target the key support at $122.13, its lowest point this year. A drop below that level will point to more downside to the support at $110.

The post 3M stock price analysis: buy, sell, or hold ahead of earnings appeared first on Invezz

As luxury companies navigate the choppy waters of a global economic slowdown, France’s Hermès has once again found stability in its most iconic creations—the Birkin and the Kelly handbags.

The company reported a 7% rise in sales for the first quarter of 2025, narrowly missing analysts’ expectations, yet confirming its status as one of the sector’s most resilient players.

While rivals wrestle with shrinking demand and pricing pressures, Hermès’ timeless strategy and unwavering appeal to ultra-wealthy clientele have helped it stay the course, even as uncertainty looms over tariffs and China’s property-linked slowdown.

Birkin and Kelly bags drive store traffic and cross-category sales

The Birkin bag—named after British actress Jane Birkin—and the Kelly—immortalized by Grace Kelly—have long been regarded as the crown jewels of the Hermès portfolio.

Their reputation as status symbols has only deepened in recent years, with collectors willing to spend tens of thousands of dollars and wait months, or even years, to acquire them.

In a downturn, they do more than just sell well.

They function as anchor products, pulling customers into the store and encouraging purchases in other categories, including scarves, jewellery, and ready-to-wear.

Known in luxury circles as “pre-spend,” shoppers often build a purchasing history with the brand through smaller-ticket items, such as $270 silk ties or $40,000 bracelets, in hopes of eventually being offered a Birkin.

This strategy remains highly effective.

Even as demand in Mainland China showed signs of strain in the first quarter, Hermès posted growth across all regions, including the Americas, where low stock levels in early 2025 were offset by strong March sales.

Management noted that trends have remained positive through early April.

China’s slowdown and tariff threats fail to shake investor confidence

Hermès’ performance in China—a region facing ongoing consumer caution—was notably subdued.

Yet it stood out relative to competitors, many of whom have seen significant slowdowns across Asia.

In the US, where tariffs on European goods are set to increase by 10% beginning May 1 under the Trump administration, Hermès remains confident.

Management believes it can pass those costs on to American consumers—an assertion few other luxury houses can make with such confidence.

That confidence stems from the brand’s unparalleled pricing power.

In a note last week, Jefferies analysts reiterated that Hermès is well-positioned to outperform its peers, describing the company as a “safe haven” amid ongoing turbulence in the luxury sector.

The analysts maintained a “relative preference” for Hermès due to its elite customer base and consistent demand patterns.

Made to last: low production, high margins

A key element of Hermès’ resilience lies in its ultra-controlled production model.

The brand makes no more than 70,000 Birkin bags per year, each handcrafted by a single artisan over 18 to 24 hours.

Kelly bags take a similarly meticulous approach, often requiring 14 to 20 hours of work by a single leatherworker.

This artisanal method, combined with limited availability and no discounting—even during recessions—has helped Hermès maintain some of the highest margins in the luxury industry.

While rivals like Kering have occasionally relied on markdowns to clear stock, Hermès has never discounted its handbags, reinforcing their status as investment-grade fashion items.

The brand’s careful control over supply not only maintains exclusivity but also drives resale value.

Collectors treat the bags like fine art or rare watches, with many appreciating in value over time.

Even secondhand, a Birkin can command a premium of 30–50% over its original retail price, especially in hard-to-find colours or materials.

Wealthy clientele insulates brand from macro shocks

Unlike mass-luxury players, Hermès caters to the global elite.

According to Bain & Co., the top 2% of luxury buyers account for over 40% of sector spending, and Hermès is disproportionately exposed to this tier.

These consumers are relatively insulated from rising interest rates or cost-of-living concerns, meaning their discretionary spending patterns hold firmer when the economy turns sour.

That dynamic was evident in Hermès’ full-year 2024 results, which showed a 17% rise in sales at constant exchange rates—far outpacing the industry.

Even in the US, where demand softened after February due to tariff speculation, Hermès saw signs of recovery in March.

The quiet giant of luxury continues to outperform

While conglomerates such as LVMH pursue high-profile acquisitions and expand into new categories, Hermès remains focused on its narrow but highly profitable core.

It avoids celebrity marketing campaigns and seasonal fashion fads, instead relying on artisanship, scarcity, and heritage to attract customers.

This unwavering consistency has not gone unnoticed by investors.

Hermès now trades at nearly 45 times forward earnings—more than double the average for luxury peers—and recently surpassed a market capitalization of €220 billion, making it Europe’s second most valuable company after LVMH.

Though it may have missed the mark by a hair in Q1, Hermès remains the industry’s north star—luxury at its purest, and most enduring.

The post How Hermès stays resilient in economic uncertainty on the shoulders of its most coveted Birkin bags appeared first on Invezz